The identity manual contains everything connected with a company’s corporate identity
Our identity manuals are user-friendly tools that help companies to present a consistent visual identity. Anyone who needs to consult the manual can access it on the Internet at all times. This applies to both in-house staff and external parties (printers, advertising agencies, etc.)
A good identity manual contains information about:
- WHY it is important to maintain a well-defined visual identity
- WHAT is included in the visual identity – the identity elements
- HOW you should/may/can use the identity elements
- WHERE to download identity elements and templates
Emanuel manuals include everything that has to do with visual identity: logotypes, fonts, Microsoft Office and other templates, etc. Logotypes and other digital files and templates are easy to download. The manual includes many examples of how to use the visual identity in different contexts as well as instructions for downloading and how to use design elements. Even people who do not normally work with corporate identity find the manuals easy to use.
The structure automatically guides different kinds of users directly to the types of files that interest them. If you need printing information you are automatically directed to printing files, if you need Office design elements you will be directed directly to office files, etc. Users do not need to be experts on file formats or colour systems. This is why the manual is suitable for both professionals and ordinary users.
